The Pro Basketball League is taking its first steps in the rapidly growing e-sports sector by partnering up with 2K Games, an American computer games publisher, known for its hit games NBA 2K, WWE 2K and the Borderlands Series amongst others.
Other than visibility this partnership is mainly built around brand activations on Pro Basketball League events and a strong social media presence for 2K Games on our online channels. The Belgium NBA2K18 launch is set for 15 September. Those of you who are already looking forward to this, can check out the trailer below:
Jean-Paul Hardy, 2K Benelux head of marketing and communication: "Basketball is a growing sport in Belgium and we are glad to be able to contribute to that growth. The NBA2K franchise breathes "basketball culture" and this partnership symbolizes the perfect marriage between the sport and lifestyle. In doing so we hope to give Belgian basketball an extra boost."
Arthur Goethals, Pro Basketball League president: We are delighted to be able to partner up with such a strong brand as 2K. E-sports is an important part of our long term vision. It's an innovative kind of sports marketing enabling us to reach a target group that is getting harder and harder to reach through traditional media".